//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in marketing and entrepreneurship"
~subject:"Betriebswirtschaftsstudium"
~subject:"Marketing management"
~subject:"SME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing implementation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebswirtschaftsstudium
Marketing management
SME
Marketingmanagement
17
KMU
13
Entrepreneurial marketing
11
Entrepreneurship
9
Entrepreneurship approach
9
Marketing
9
Business start-up
6
Firm performance
6
Unternehmenserfolg
6
Unternehmensgründung
6
Market orientation
4
Brand management
3
Markenführung
3
Marketing strategy
3
Beziehungsmarketing
2
Brand orientation
2
Emerging economies
2
Entrepreneurial orientation
2
Ghana
2
Internet marketing
2
Online-Marketing
2
Relationship marketing
2
Schwellenländer
2
B-to-B-Marketing
1
B2B SMEs
1
Bank
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Bio-Lebensmittel
1
Brand performance
1
Brand positioning
1
Business performance
1
Business planning
1
Business-to-business marketing
1
Case study
1
Client projects
1
more ...
less ...
Online availability
All
Undetermined
16
Free
1
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Language
All
English
17
Author
All
Abrokwah-Larbi, Kwabena
1
Acheampong, George
1
Adom, Kwame
1
Alfisyahr, Rizal
1
Alqahtani, Nasser
1
Amjad, Tayyab
1
Awuku-Larbi, Yaw
1
Banerjee, Saikat
1
Brahm, Taiga
1
Chen, Huan
1
Crumbly, Jack
1
Dalecki, Linden
1
Dent, Michael M.
1
Dibb, Sally
1
Ernst, Cornelia
1
Farhangmehr, Minoo
1
Fluhrer, Peter
1
Gonera, Antje
1
Gupta, Suruchika
1
Hersleth, Stine Alm
1
Horky, Alisha Blakeney
1
Iqbal, Mohammad
1
Joensuu-Salo, Sanna
1
Kangas, Emilia
1
Kaufmann, Ethan
1
Kennedy, Elena Dowin
1
Khoshroo, Mina
1
Kubberød, Elin
1
Ma, Dalong
1
Mansor, Nur Naha Abu
1
Mukhammad Kholid Mawardi
1
Pinho, José Carlos
1
Saiyed, Abrar Ali Mohammadusman
1
Sanawiri, Brillyanes
1
Sayal, Amber
1
Shaikh, Ateeque
1
Sharif, Taimur R.
1
Sharma, Bhakti
1
Syarifah, Ina
1
Sá, Elisabete
1
more ...
less ...
Published in...
All
Journal of research in marketing and entrepreneurship
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
2
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
Saved in:
3
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
4
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
5
A bibliometric analysis and text mining of the entrepreneurial marketing domain : emerging trends and future research directions
Amjad, Tayyab
;
Dent, Michael M.
;
Mansor, Nur Naha Abu
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 393-409
Persistent link: https://www.econbiz.de/10014506453
Saved in:
6
Strategic orientation and its role in linking human capital with the performance of small and medium enterprises in Indonesia
Iqbal, Mohammad
;
Mukhammad Kholid Mawardi
;
Sanawiri, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 514-542
Persistent link: https://www.econbiz.de/10014506498
Saved in:
7
Short video marketing strategy : evidence from successful entrepreneurs on TikTok
Chen, Huan
;
Ma, Dalong
;
Sharma, Bhakti
- In:
Journal of research in marketing and entrepreneurship
26
(
2023
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014506559
Saved in:
8
The importance of marketing mix planning and customer orientation for venture capital-financed startups : impacts on valuation, performance, and survival
Woehler, Julia
;
Ernst, Cornelia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014295051
Saved in:
9
The role of internal market orientation on the adoption of external market orientation in retail banking
Zebal, Mostaque A.
;
Sharif, Taimur R.
;
Crumbly, Jack
; …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10014295534
Saved in:
10
Understanding relationship marketing strategy in Ghana's informal economy : a case of micro, small and medium enterprises
Adom, Kwame
;
Tettey, Louis Numelio
;
Acheampong, George
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014295536
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->