A bibliometric analysis and text mining of the entrepreneurial marketing domain : emerging trends and future research directions
Tayyab Amjad and Michael M. Dent and Nur Naha Abu Mansor
| Year of publication: |
2023
|
|---|---|
| Authors: | Amjad, Tayyab ; Dent, Michael M. ; Abu Mansor, Nur Naha |
| Subject: | Bibliometric analysis | Entrepreneurial education | Entrepreneurial marketing | Entrepreneurial marketing literature | Entrepreneurial networks | Legitimation | Social media/digital marketing | Entrepreneurship | Entrepreneurship approach | Marketing | Bibliometrie | Bibliometrics | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs | Gründungsausbildung | Entrepreneurship education | Social Web | Social web | Marketingmanagement | Marketing management | KMU | SME |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-03-2021-0032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014506453