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~isPartOf:"Journal of retailing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Auction theory"
~subject:"Werbung"
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Search: subject_exact:"Suchmaschinentechnik"
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Auction theory
Werbung
Search engine
22
Suchmaschine
22
Internet marketing
20
Online-Marketing
20
Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
9
Werbewirkung
9
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6
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Abou Nabout, Nadia
1
Amaldoss, Wilfred
1
Balseiro, Santiago R.
1
Chiou, Lesley
1
DeRoos, Nicolas
1
Decarolis, Francesco
1
Desai, Preyas S.
1
Désir, Antoine
1
Feng, Juan
1
Goldmanis, Maris
1
Jeziorski, Przemysław
1
Lilienthal, Markus
1
Lu, Qiang
1
Moorthy, Sridhar
1
Penta, Antonio
1
Shin, Woochoel
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Singh, Sonika
1
Skiera, Bernd
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Tucker, Catherine
1
Zhang, Xiaoquan
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Journal of retailing
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
14
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Information systems research : ISR
6
Electronic commerce research and applications
5
European journal of operational research : EJOR
5
Journal of business research : JBR
5
Quantitative marketing and economics : QME
5
Discussion papers / CEPR
4
International journal of electronic commerce : IJEC
4
Working papers / TSE : WP
4
CESifo Working Paper
3
CESifo working papers
3
Electronic commerce research
3
Games and economic behavior
3
International journal of industrial organization
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Marketing science
3
NET Institute Working Paper
3
The economic journal : the journal of the Royal Economic Society
3
Department of Economics discussion paper series / University of Oxford
2
European journal of marketing : EJM
2
Harvard Business School NOM Unit Working Paper
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
Johnson School Research Paper Series
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Operations research
2
Operations research letters
2
Sloan working papers
2
Working papers / Harvard Business School, Division of Research
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2011, Taipei, Taiwan, May 2, 2011, and TADA 2011, Barcelona, Spain, July 17, 2011 ; revised selected papers
1
American economic journal : a journal of the American Economic Association
1
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ECONIS (ZBW)
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
3
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
4
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
5
Advertiser prominence effects in search advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
Saved in:
6
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
7
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
8
Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
Saved in:
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