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~isPartOf:"Journal of retailing"
~isPartOf:"Manufacturing & service operations management : M & SOM"
~person:"Bertini, Marco"
~subject:"Consumer behaviour"
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Consumer behaviour
Conditional discounts
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Low-cost strategy
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Preismanagement
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Price promotion
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Promotional favors
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Psychological reactance
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Bertini, Marco
Wang, Ruxian
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Hu, Ming
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Popkowski Leszczyc, Peter T. L.
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Haruvy, Ernan
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Journal of retailing
Manufacturing & service operations management : M & SOM
Discussion paper / Universität Sankt Gallen, School of Economics and Political Science, Department of Economics
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HEC Paris research paper series
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing
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Working paper / Harvard Business School, Division of Research
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Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
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