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~isPartOf:"Journal of retailing"
~isPartOf:"Omega : the international journal of management science"
~person:"Melis, Kristina"
~person:"Xu, Jiayan"
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Distribution channel
5
Vertriebsweg
5
Consumer behaviour
4
Konsumentenverhalten
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E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Food retailing
3
Lebensmitteleinzelhandel
3
Online retailing
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Online-Handel
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Retail trade
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Lieferkette
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Brand extension
1
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Channel structure
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Expansion
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Internet marketing
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Marketing management
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Marketing mix
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Multi-channel retailing
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Melis, Kristina
Xu, Jiayan
Breugelmans, Els
4
Campo, Katia
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Mantrala, Murali K.
4
Neslin, Scott A.
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Lamey, Lien
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Palmatier, Robert W.
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Journal of retailing
Omega : the international journal of management science
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ECONIS (ZBW)
5
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1
Brand extension and channel structure : an analysis of the effects of social influence
Song, Haiqing
;
Duan, Housheng
;
Deng, Sijing
;
Xu, Jiayan
- In:
Omega : the international journal of management science
110
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013207729
Saved in:
2
The impacts of sales efforts and mode of payment on the competition between agent and retailer
Duan, Housheng
;
Deng, Sijing
;
Song, Haiqing
;
Xu, Jiayan
- In:
Omega : the international journal of management science
103
(
2021
),
pp. 1-27
Persistent link: https://www.econbiz.de/10012581754
Saved in:
3
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
4
A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Melis, Kristina
;
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 268-286
Persistent link: https://www.econbiz.de/10011566696
Saved in:
5
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
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