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~isPartOf:"Journal of retailing"
~person:"Bertini, Marco"
~person:"Campo, Katia"
~type_genre:"Article in journal"
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Bertini, Marco
Campo, Katia
Grewal, Dhruv
5
Popkowski Leszczyc, Peter T. L.
4
Breugelmans, Els
2
Chung, Hwan
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Haruvy, Ernan
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Journal of retailing
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
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Journal of revenue and pricing management
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Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
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2
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
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