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~isPartOf:"Journal of retailing"
~person:"Dass, Mayukh"
~person:"Jaenicke, Edward"
~subject:"Einzelhandel"
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Einzelhandel
Brand
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Brand management
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Markenartikel
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Markenführung
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Retail trade
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Retailing
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Brand concept
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Brand extension
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Brand image
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Category Management
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Category management
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Competition
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Consumer behaviour
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Coupons
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Duopol
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Duopoly
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Einzelhandelspreis
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Handelsmarke
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Horizontal differentiation
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Markenimage
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Markentransfer
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Marketing management
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Marketingmanagement
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Pricing
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Pricing strategy
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Private label products
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Product differentiation
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Produktdifferenzierung
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Retail price
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Store brand
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Dass, Mayukh
Jaenicke, Edward
Chung, Hwan
2
Dekimpe, Marnik G.
2
Gielens, Katrijn
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Lee, Eunkyu
2
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2
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Journal of retailing
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ECONIS (ZBW)
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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
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