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~isPartOf:"Journal of retailing"
~person:"Konuş, Umut"
~person:"Neslin, Scott A."
~person:"Timoumi, Ahmed"
~subject:"Omnichannel"
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Omnichannel
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Vertriebsweg
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Beziehungsmarketing
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Einzelhandel
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Electronic Commerce
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Neslin, Scott A.
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Ailawadi, Kusum L.
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Journal of retailing
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The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
2
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
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