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~isPartOf:"Journal of retailing"
~person:"Konuş, Umut"
~person:"Neslin, Scott A."
~subject:"Omnichannel"
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The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
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