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~isPartOf:"Journal of retailing"
~person:"Kumar, V."
~person:"Mittal, Vikas"
~person:"Reichwald, Ralf"
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Beziehungsmarketing
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Relationship marketing
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Kumar, V.
Mittal, Vikas
Reichwald, Ralf
Grewal, Dhruv
8
Noble, Stephanie M.
5
Verhoef, Peter C.
4
Cronin, J. J.
3
Evanschitzky, Heiner
3
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3
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Blut, Markus
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Aiolfi, Simone
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Journal of retailing
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
7
Legends in marketing
7
Journal of international marketing
4
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
4
SpringerLink / Bücher
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of service research : JSR
3
MSI reports : working paper series
3
Handbook of research on customer equity in marketing
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MIT sloan management review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer Texts in Business and Economics
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Springer texts in business and economics
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Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
1
Customer engagement marketing
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E-Services : opportunities and threats
1
Electronic Services
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Erfolgsfaktor Flexibilität : Strategien und Konzepte für wandlungsfähige Unternehmen
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Faculty & research / Insead : working paper series
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Forschungs- und Technologiemanagement : Potenziale nutzen - Zukunft gestalten
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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Gabler-Lehrbuch
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of business-to-business marketing
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Handbook of marketing and finance
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Handbook of marketing strategy
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Handbook of research on customer engagement
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Information als Wettbewerbsfaktor : Kongreß-Dokumentation; 50. Deutscher Betriebswirtschafter-Tag 1996
1
Journal of business research : JBR
1
Konzepte für das Service Engineering : Modularisierung, Prozessgestaltung und Produktivitätsmanagement ; mit 10 Tabellen
1
Lehrbuch
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ECONIS (ZBW)
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1
Political identity and the consumer journey : a research review
Jung, Jihye
;
Mittal, Vikas
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012295807
Saved in:
2
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
3
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
4
Customer complaining : the role of tie strenght and information control
Mittal, Vikas
;
Huppertz, John W.
;
Khare, Adwait
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 195-204
Persistent link: https://www.econbiz.de/10003744326
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