Cross-buying in retailing: drivers and consequences
Year of publication: |
2008
|
---|---|
Authors: | Kumar, V. ; George, Morris ; Pancras, Joseph |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 84.2008, 1, p. 15-27
|
Subject: | Kundenanalyse | Customer analysis | Einzelhandel | Retail trade | Produktdifferenzierung | Product differentiation | Beziehungsmarketing | Relationship marketing |
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