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~isPartOf:"Journal of retailing"
~person:"Neslin, Scott A."
~subject:"Distanzhandel"
~subject:"Multichannel customer management"
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Distanzhandel
Multichannel customer management
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Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
2
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
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