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~isPartOf:"Journal of retailing"
~subject:"Kundenbindungsprogramm"
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Search: ("Rabatt") AND NOT isPartOf:Wirtschaftsdienst
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Kundenbindungsprogramm
Rabatt
11
Rebate
11
Consumer behaviour
9
Konsumentenverhalten
9
Sales promotion
7
Verkaufsförderung
7
Theorie
5
Theory
5
Loyalty program
4
Low-cost strategy
3
Niedrigpreisstrategie
3
Preismanagement
3
Pricing strategy
3
Beziehungsmarketing
2
Einzelhandel
2
Einzelhandelspreis
2
Price promotion
2
Relationship marketing
2
Retail price
2
Retail trade
2
Targeted coupons
2
USA
2
United States
2
Attribution
1
Beschaffung
1
Brand management
1
Conditional discounts
1
Constrained optimization
1
Consumer hassle cost
1
Coupon strategy
1
Coupon targeting
1
Coupon trading
1
Customer spending
1
Customized temporal discounts
1
Demand substitution
1
Dienstleistungsqualität
1
Digital channels
1
Discounter
1
Discounters
1
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Capizzani, Mario
1
Gabel, Sebastian
1
González, Jorge
1
Guhl, Daniel
1
Hong, Zhao
1
Liu, Huan
1
Lobschat, Lara
1
Osuna, Ignacio
1
Su, Meng
1
Sun, Luping
1
Verhoef, Peter C.
1
Zheng, Xiaona
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Journal of retailing
Journal of retailing and consumer services
7
NBER Working Paper
3
NBER working paper series
3
Working paper / National Bureau of Economic Research, Inc.
3
International journal of production economics
2
Journal of marketing
2
Journal of promotion management : JPM
2
Journal of revenue and pricing management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Advances in information systems and management science
1
American business law journal : the official publication of the American Business Law Association
1
American business review
1
Annals of tourism research : ATR ; a social sciences journal
1
Applied economics
1
Behavioral operations management in social networks
1
Betriebs-Berater : BB
1
CARESS working paper
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / Stanford Institute for Economic Policy Research
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Gabler Edition Wissenschaft / Marktorientiertes Management
1
Galileo Business
1
Harvard Business School Marketing Research Paper
1
Information economics and policy : IEP
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of industrial organization
1
International journal of production research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economics & business
1
Journal of hospitality marketing & management
1
Journal of the Academy of Marketing Science
1
Les essentiels
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
4
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1
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
4
Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng
;
Zheng, Xiaona
;
Sun, Luping
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
Saved in:
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