The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Huan Liu, Lara Lobschat, Peter C. Verhoef, Hong Zhao
| Year of publication: |
2021
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| Authors: | Liu, Huan ; Lobschat, Lara ; Verhoef, Peter C. ; Hong, Zhao |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 3, p. 377-393
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| Subject: | Customer spending | Digital channels | Order coupons | Permanent discounts | Product-specific price discounts | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Theorie | Theory | Verkaufsförderung | Sales promotion | Diskontierung | Discounting | Preismanagement | Pricing strategy | Niedrigpreisstrategie | Low-cost strategy | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.11.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256051