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~isPartOf:"Journal of retailing"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
~subject:"Television advertising"
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Marketingmanagement
Online-Marketing
Television advertising
Advertising effects
18
Werbewirkung
18
Consumer behaviour
12
Konsumentenverhalten
12
Internet marketing
9
Advertising
8
Werbung
8
Einzelhandel
6
Retail trade
6
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4
Pricing strategy
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Verkaufsförderung
4
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Suchmaschine
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Perception
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Retailing
2
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Vertriebsweg
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Viral marketing
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Virales Marketing
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Wahrnehmung
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Ad-self-congruity
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Advertisement message
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Advertising effectiveness
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Advertising efficacy
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Advertising expenditures
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Ambient media
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Anstrichmittel
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Anticipated inaction regret
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Abou Nabout, Nadia
1
Aguirre, Elizabeth
1
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1
Bleier, Alexander
1
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1
Duan, Wenjing
1
Eisenbeiß, Maik
1
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Gu, Bin
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1
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1
Singh, Sonika
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Journal of retailing
Journal of advertising research
98
Journal of marketing communications
80
International journal of advertising : the review of marketing communications
72
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Journal of business research : JBR
61
International journal of advertising : the quarterly review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
50
Journal of advertising : official publication of the American Academy of Advertising
43
Journal of promotion management : innovations in planning and applied research
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of promotion management : JPM
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
27
Journal of marketing research : JMR
25
Psychology & marketing
25
European journal of marketing : EJM
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Information systems research : ISR
17
Journal of marketing
17
International journal of electronic commerce : IJEC
16
Journal of marketing research
15
SpringerLink / Bücher
15
Journal of current issues and research in advertising
14
Marketing intelligence & planning
14
Quantitative marketing and economics : QME
14
Journal of current issues and research in advertising : JCIRA
12
Journal of the Academy of Marketing Science
12
Electronic commerce research
11
Journal of internet commerce
11
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
The journal of consumer marketing
11
Young consumers : insight and ideas for responsible marketers
11
Cogent business & management
10
Faculty & research / Insead : working paper series
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing : ZFP ; journal of research and management
10
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ECONIS (ZBW)
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
3
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
4
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
5
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
6
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
7
Surprise, surprise : ambient media as promotion tool for retailers
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010359936
Saved in:
8
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
9
Customer relationship stage and the use of picture-dominant versus text-dominant advertising : a field study
Lewis, Michael
;
Whitler, Kimberly A.
;
Hoegg, Jo Andrea
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10009781856
Saved in:
10
The dynamics of online word-of-mouth and product sales : an empirical investigation of the movie industry
Duan, Wenjing
;
Gu, Bin
;
Whinston, Andrew B.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10003744335
Saved in:
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