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Search: subject:"Virtual reality"
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Virtual reality
6
Virtuelle Realität
4
Consumer behaviour
3
Konsumentenverhalten
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Augmented reality
2
Einzelhandel
2
Experiment
2
Online retailing
2
Online-Handel
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Retail trade
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Sensory marketing
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Audition
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Augmented reality and virtual reality
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Beziehungsmarketing
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Blockchain
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Cross-modal sensory effects
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Customer frontline experience
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Flow
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Immersion
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Ladengestaltung
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Marktanteil
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Mental Simulation
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Mental imagery
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Metaverse
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Non-fungible token
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Online Shopping
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Relationship marketing
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Sensory Marketing
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Sensory aspects of retailing
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Transitory metaverse
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Viral marketing
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Virales Marketing
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Biswas, Dipayan
1
Breugelmans, Els
1
Campo, Katia
1
Christenson, Brett
1
Chylinski, Mathew
1
Cowan, Kirsten
1
Haenlein, Michael
1
Heller, Jonas
1
Hewett, Kelly
1
Keeling, Debbie I.
1
Ketron, Seth
1
Kostyk, Alena
1
Kristofferson, Kirk
1
Mahr, Dominik
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Ringler, Christine
1
Ruyter, Ko de
1
Sirianni, Nancy J.
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Yoo, Kiwoong
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Journal of retailing
Journal of business research : JBR
48
Journal of retailing and consumer services
47
Psychology & marketing
27
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
22
International journal of product development : IJPD
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Business horizons
15
Management information systems : mis quarterly
14
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
International journal of technology marketing : IJTMkt
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Information technology & tourism
9
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
8
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Electronic commerce research
7
Information systems and e-business management : ISeB
7
International journal of consumer studies
7
International journal of internet marketing and advertising : IJIMA
7
Journal of electronic commerce research : JECR
7
The journal of brand management : an international journal
7
Journal of behavioral and experimental economics
6
Journal of consumer behaviour
6
Journal of service management
6
Journal of travel and tourism marketing
6
Asia Pacific journal of marketing and logistics
5
Business & information systems engineering
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
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ECONIS (ZBW)
6
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1
The power of consequential product sounds
Ringler, Christine
;
Sirianni, Nancy J.
;
Christenson, Brett
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 288-300
Persistent link: https://www.econbiz.de/10012649001
Saved in:
2
Can you smell the (virtual) roses? : the influence of olfactory cues in
virtual
reality
on immersion and positive brand responses
Cowan, Kirsten
;
Ketron, Seth
;
Kostyk, Alena
; …
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10014461659
Saved in:
3
The erchants of meta : a search agenda to understand the future of retailing in the metaverse
Yoo, Kiwoong
;
Welden, Roman
;
Hewett, Kelly
;
Haenlein, …
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 173-192
Persistent link: https://www.econbiz.de/10014321945
Saved in:
4
Sensory aspects of retailing : theoretical and practical implications
Biswas, Dipayan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 111-115
Persistent link: https://www.econbiz.de/10012154080
Saved in:
5
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
6
Effectiveness of in-store displays in a virtual store environment
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10009011970
Saved in:
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