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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Elderly people"
~subject:"Indien"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Elderly people
Indien
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Consumer behaviour
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Market segmentation
8
Marktsegmentierung
8
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Bharadwaj, Apoorva
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Jang, Soocheong
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Joshi, Nishank
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Mansour, Mourad
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Journal of retailing and consumer services
Journal of vacation marketing : an international journal
The silver market phenomenon : business opportunities in an era of demographic change
18
The silver market phenomenon : marketing and innovation in the aging society
16
Jahrbuch Seniorenmarketing
11
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
SpringerLink / Bücher
7
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
5
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
4
Europäische Hochschulschriften / 5
4
Marketing theory
4
The journal of consumer marketing
4
Young consumers : insight and ideas for responsible marketers
4
After sixty : marketing to baby boomers reaching their big transition years
3
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
3
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
3
Health marketing quarterly
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
The IUP journal of marketing management : IJMM
3
The international review of retail, distribution and consumer research
3
Asia Pacific journal of marketing and logistics
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
2
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International journal of Indian culture and business management : IJICBM
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International journal of business and emerging markets : IJBEM
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International journal of hospitality management
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International journal of retail & distribution management
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Journal of global marketing
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Journal of travel and tourism marketing
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Schriftenreihe Marketing, Management
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Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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A - N
1
Age Concern books
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Alte Gesellschaft, neue Gemeinschaft? : die Gestaltung des demographischen Wandels in Rheinland-Pfalz ; Teil III
1
Ausgewählte Studien des ECC-Handel
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BGA-Publikationen
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ECONIS (ZBW)
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1
Food advertising targeting children in India : analysis and implications
Mehta, Ritu
;
Bharadwaj, Apoorva
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434357
Saved in:
2
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
3
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
4
Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India
Kuruvilla, Shelja Jose
;
Joshi, Nishank
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 259-269
Persistent link: https://www.econbiz.de/10003989684
Saved in:
5
Segmentation of the senior travel market by the means of travel motivations
Boksberger, Philipp E.
;
Laesser, Christian
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
4
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003905410
Saved in:
6
Exploring tourism experience sought : a cohort comparison of Baby Boomers and the Silent Generation
Lehto, Xinran Y.
;
Jang, Soocheong
;
Achana, Francis T.
; …
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10003745605
Saved in:
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