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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Distribution channel"
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Search: subject:"Online-Marketing"
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Consumer behaviour
Distribution channel
Internet marketing
227
Online-Marketing
227
Konsumentenverhalten
170
Social Web
125
Social web
125
Online retailing
78
Online-Handel
78
Beziehungsmarketing
70
Relationship marketing
70
Brand management
55
Markenführung
55
E-commerce
48
Electronic Commerce
48
Viral marketing
47
Virales Marketing
47
Social media
43
Brand image
38
Markenimage
38
Advertising effects
35
Werbewirkung
35
Customer satisfaction
28
Kundenzufriedenheit
28
Einzelhandel
27
Retail trade
27
Website
27
Advertising
24
Brand
22
Werbung
22
Markenartikel
21
Customer integration
19
Kundenintegration
19
Confidence
17
Vertrauen
17
Vertriebsweg
15
Marketing management
14
Marketingmanagement
14
Internet
12
Online reviews
11
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175
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175
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175
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English
175
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Dwivedi, Yogesh Kumar
3
Rana, Nripendra P.
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Ballantine, Paul W.
2
Barta, Sergio
2
Belanche, Daniel
2
Cheung, Man Lai
2
Duan, Yongrui
2
Eugene Cheng-xi Aw
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Gauzente, Claire
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Kian Yeik Koay
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Panda, Rajesh
2
Park, Jungkun
2
Park, Minjung
2
Septianto, Felix
2
Shah, Adnan Muhammad
2
Shi, Yangyan
2
Souiden, Nizar
2
Thaichon, Park
2
Toufaily, Elissar
2
Venkatesh, V. G.
2
Yan, Ruiliang
2
Zafar, Abaid Ullah
2
Aburub, Faisal
1
Adam, Nawal Abdalla
1
Adil, Mohd
1
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Journal of retailing and consumer services
Marketing intelligence & planning
Journal of business research : JBR
186
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Journal of internet commerce
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
International journal of electronic marketing and retailing : IJEMR
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
International journal of technology marketing : IJTMkt
28
Journal of marketing
28
Tourism management : research, policies, practice
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
24
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
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ECONIS (ZBW)
175
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
7
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
8
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
9
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
10
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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