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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Data mining"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Search: subject_exact:"Viral marketing"
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Subject
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Data mining
Kundenzufriedenheit
Werbewirkung
Viral marketing
146
Virales Marketing
146
Consumer behaviour
120
Konsumentenverhalten
120
Internet marketing
52
Online-Marketing
52
Social Web
51
Social web
51
Beziehungsmarketing
48
Relationship marketing
48
Customer satisfaction
42
Online retailing
41
Online-Handel
41
Dienstleistungsqualität
26
Service quality
26
Word-of-mouth
22
Brand management
15
E-commerce
15
Electronic Commerce
15
Markenführung
15
Brand image
14
Markenimage
14
Online reviews
14
Customer integration
12
Kundenintegration
12
Word of mouth
11
Brand
10
Einzelhandel
10
Markenartikel
10
Retail trade
10
Social media
10
Beschwerdemanagement
9
Complaint management
9
Confidence
9
Personalisierung
9
Personalization
9
Satisfaction
9
Vertrauen
9
eWOM
9
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Undetermined
44
Free
1
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Article
56
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Article in journal
56
Aufsatz in Zeitschrift
56
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English
56
Author
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Dwivedi, Yogesh Kumar
2
Moro, Sérgio
2
Septianto, Felix
2
Abulaiti, Gulimire
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Antwi, Collins Opoku
1
Appiah, Dominic
1
Arce-Urriza, Marta
1
Audrain-Pontevia, Anne-Françoise
1
Bagherzadeh, Ramin
1
Bai, Yanzhuang
1
Bambauer-Sachse, Silke
1
Barta, Sergio
1
Benkenstein, Martin
1
Blut, Markus
1
Bosukonda, Narendra
1
Botelho, Miguel
1
Carpenter, Jason M.
1
Casidy, Riza
1
Cavallero, Luisa
1
Cebollada, Javier
1
Chen, Jie
1
Chen, Ke
1
Chen, Tom
1
Chiew, Tung Moi
1
Cho, Youngju
1
Choi, Jinyoung
1
Connan Guesquière, Chantal
1
Costa, Ana
1
Cruz, Mariana
1
Debrah, Emmanuel
1
Duarte, Paulo
1
Eisingerich, Andreas B
1
Elmashhara, Maher Georges
1
Engler, Tobias H.
1
Enkawa, Takao
1
Errajaa, Karim
1
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Journal of retailing and consumer services
Marketing letters : a journal of research in marketing
Journal of business research : JBR
37
International journal of hospitality management
32
Tourism management : research, policies, practice
26
Journal of hospitality marketing & management
19
International journal of contemporary hospitality management
18
Journal of marketing communications
16
International journal of internet marketing and advertising : IJIMA
15
Journal of travel and tourism marketing
15
Psychology & marketing
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of electronic commerce research : JECR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Cogent business & management
12
European journal of marketing : EJM
12
Journal of advertising research
11
Journal of promotion management : innovations in planning and applied research
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
The journal of services marketing
11
Electronic commerce research
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Asia Pacific journal of marketing and logistics
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of advertising : the review of marketing communications
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of management information systems : JMIS
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Service business
7
Journal of internet commerce
6
Journal of marketing
6
Journal of retailing
6
Journal of service management
6
Journal of strategic marketing
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
Tourism management perspectives : TMP
6
Information systems research : ISR
5
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ECONIS (ZBW)
56
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Role of downward versus upward social comparison in service recovery : testing a mediated moderation model with two empirical studies
Chen, Ke
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372531
Saved in:
5
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
6
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
7
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
8
The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
9
The informational value of multi-attribute online consumer reviews : a text mining approach
Yi, Jisu
;
Oh, Yun Kyung
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013169691
Saved in:
10
Effects of the in-store crowd and employee perceptions on intentions to revisit and word-of-mouth via transactional satisfaction : A SOR approach
Errajaa, Karim
;
Hombourger-Barès, Sabrina
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366404
Saved in:
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