The informational value of multi-attribute online consumer reviews : a text mining approach
Jisu Yi, Yun Kyung Oh
| Year of publication: |
2022
|
|---|---|
| Authors: | Yi, Jisu ; Oh, Yun Kyung |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-7
|
| Subject: | Big data analysis | Bigram analysis | Multi-attribute reviews | Review helpfulness | Review informativeness | Data Mining | Data mining | Virales Marketing | Viral marketing | Big Data | Big data | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Informationswert | Information value | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102519 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169691