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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Direct marketing
10
Direktmarketing
10
Consumer behaviour
4
Konsumentenverhalten
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Einzelhandel
2
Kundenbindungsprogramm
2
Loyalty program
2
Retail trade
2
USA
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United States
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Ad skepticism
1
Advertising avoidance
1
Advertising effects
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Automotive industry
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B-to-B-Marketing
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Business-to-business marketing
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Cluster analysis
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Direct mail
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Funktechnik
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Game theory
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Großbritannien
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Handelsforschung
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Intrusiveness
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Online retailing
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Online-Handel
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Aufsatz in Zeitschrift
Ratgeber
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Chater, Nick
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Dahlhoff, Hans-Dieter
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Davies, Greg B.
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Ha, Young
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Im, Hyunjoo
1
Klabjan, Diego
1
Mann, Andreas
1
Otto, Philipp E.
1
Pei, Jinxiang
1
Pei, Zhi
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Pranke, Reinhard
1
Rotermund, Hans-Joachim
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Simon, Françoise
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Stott, Henry
1
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Journal of retailing and consumer services
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
10
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1
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Date (oldest first)
1
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
2
Enablers and inhibitors of permission-based marketing : a case of mobile coupons
Im, Hyunjoo
;
Ha, Young
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 495-503
Persistent link: https://www.econbiz.de/10009768985
Saved in:
3
In-store one-to-one marketing
Klabjan, Diego
;
Pei, Jinxiang
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 64-73
Persistent link: https://www.econbiz.de/10008839774
Saved in:
4
Retail services and firm profit in a dual-channel
Yan, Ruiliang
;
Pei, Zhi
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 306-314
Persistent link: https://www.econbiz.de/10003864561
Saved in:
5
From spending to understanding : analyzing customers by their spending behavior
Otto, Philipp E.
;
Davies, Greg B.
;
Chater, Nick
;
Stott, …
- In:
Journal of retailing and consumer services
16
(
2009
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10003803118
Saved in:
6
Cross-selling : the power of embodied interactions
Värlander, Sara
;
Yakhlef, Ali
- In:
Journal of retailing and consumer services
15
(
2008
)
6
,
pp. 480-490
Persistent link: https://www.econbiz.de/10003750766
Saved in:
7
Dialog gewinnt weiter an Bedeutung
Pranke, Reinhard
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
38
(
2005
),
pp. 6-9
Persistent link: https://www.econbiz.de/10003104783
Saved in:
8
Dialog-Management und Automobilindustrie
Dahlhoff, Hans-Dieter
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
38
(
2005
),
pp. 16-20
Persistent link: https://www.econbiz.de/10003105118
Saved in:
9
Integriertes Dialogmarketing : mehr als der kombinierte Einsatz von Direktmedien
Mann, Andreas
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
38
(
2005
),
pp. 22-26
Persistent link: https://www.econbiz.de/10003105175
Saved in:
10
Über Radio und Mail direkt zum Kunden
Rotermund, Hans-Joachim
- In:
Marketing-Journal : ein Magazin der Produktfamilie W & …
38
(
2005
),
pp. 28-32
Persistent link: https://www.econbiz.de/10003105189
Saved in:
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