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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Research policy : policy, management and economic studies of science, technology and innovation"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~type_genre:"Article in journal"
~type_genre:"Lehrbuch"
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2,508
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
Research policy : policy, management and economic studies of science, technology and innovation
Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
12,342
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1
Adoption, satisfaction, trust, and commitment of over-the-top platforms : an integrated approach
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460800
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Are intellectual property rights working for society?
Castaldi, Carolina
;
Giuliani, Elisa
;
Kyle, Margaret K.
; …
- In:
Research policy : policy, management and economic …
53
(
2024
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10014462696
Saved in:
6
Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement th...
Bilal, Muhammad
;
Zhang, Yunfeng
;
Cai, Shukai
;
Akram, Umair
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462292
Saved in:
7
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
8
Assessment of bidirectional transformer encoder model and attention based bidirectional LSTM language models for fake news detection
Choudhary, Anshika
;
Arora, Anuja
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460771
Saved in:
9
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
10
Being together in place as a catalyst for scientific advance
Duede, Eamon
;
Teplitskiy, Misha
;
Lakhani, Karim R.
; …
- In:
Research policy : policy, management and economic …
53
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014462732
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