//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Anselmsson, Johan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Kennzahl
1
Betriebliche Wertschöpfung
1
Brand equity
1
Brand image
1
Brand management
1
Financial ratio
1
Key performance indicators
1
Key performance metrics
1
Markenführung
1
Markenimage
1
Market performance metrics
1
Market research
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Mindset metrics
1
Performance measurement
1
Performance-Messung
1
Value creation
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Anselmsson, Johan
Yan, Ruiliang
6
Agag, Gomaa
3
Albers, Sönke
3
Kleinaltenkamp, Michael
3
Pei, Zhi
3
Günter, Bernd
2
Myers, Chris
2
Ozuem, Wilson
2
Sands, Sean
2
Shehawy, Yasser Moustafa
2
Simon, Hermann
2
Thaichon, Park
2
Tsai, Pei-Hsuan
2
Abdelmoety, Ziad Hassan
1
Abdo, Said Shabban
1
Adjei, Mavis T.
1
Adler, Jost
1
Agrawal, Shiv Ratan
1
Ahn, Sungsook
1
Akansha Singh
1
Alamanos, Eleftherios
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
1
Almoraish, Ahmed
1
Alnawas, Ibrahim
1
Andreassen, Tor W.
1
Andronikidis, Andreas
1
Arias-Oliva, Mario
1
Arrigo, Elisa
1
Artz, Martin
1
Azemi, Yllka
1
Bandyopadhyay, Subir
1
Barann, Benjamin
1
Bauer, Hans H.
1
Baumann, Chris
1
Becker, Jörg
1
Berndt, Ralph
1
Bin, Liu
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->