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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~isPartOf:"SpringerLink / Bücher"
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Search: subject_exact:"Händlermarke"
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Handelsmarke
86
Store brand
81
Consumer behaviour
60
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
Schriftenreihe Studien zum Konsumentenverhalten
SpringerLink / Bücher
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
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Journal of retailing
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The journal of product & brand management
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Springer Proceedings in Business and Economics
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Neue Ansätze in Markenforschung und Markenführung
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Research
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The journal of brand management : an international journal
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The journal of consumer marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Journal of marketing
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Journal of marketing research : JMR
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Reihe: Marketing, Handel und Management
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Report / Marketing Science Institute
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Applied economics
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Applied economics letters
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Australasian marketing journal
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European retail research
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
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Improving marketing strategies for private label products
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Innovatives Markenmanagement
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin
;
Duan, Yongrui
;
Liu, Wenxia
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014261149
Saved in:
3
The effect of a Halal label and label size on purchasing intent for non-Muslim consumers
Nugraha, Widya Satya
;
Chen, Dennis
;
Yang, Shang-Ho
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169623
Saved in:
4
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
5
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
6
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
7
Brand and quality effects on introduction of store brand products
Al-Monawer, Nasser
;
Davoodi, Mehdi
;
Qi, Lian
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581861
Saved in:
8
Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012666024
Saved in:
9
Purchasing veg private labels? : a comparison between occasional and regular buyers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012666025
Saved in:
10
Taking advantage of the gluten-free opportunity : assortment as the key driver for modern grocery retailers
Fornari, Edoardo
;
Fornari, Daniele
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012666032
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