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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~person:"Aurier, Philippe"
~person:"Behi, Azza Temessek"
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Aurier, Philippe
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Journal of retailing and consumer services
The journal of product & brand management
European journal of marketing : EJM
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International journal of arts management
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International journal of entrepreneurship and small business
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International journal of retail & distribution management
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ECONIS (ZBW)
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Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah
;
Aurier, Philippe
;
Sere de Lanauze, Gilles
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
Saved in:
2
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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