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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Working papers"
~subject:"Werbewirkung"
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Journal of retailing and consumer services
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1
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
2
Restaurant information cues, Diners' expectations, and need for cognition : experimental studies of online-to-offline mobile food ordering
Xu, Xianying
;
Huang, Yinghua
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012115130
Saved in:
3
Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 207-220
Persistent link: https://www.econbiz.de/10011929990
Saved in:
4
The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
Saved in:
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