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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~language:"msa"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Markenartikel
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
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582
Customer satisfaction
421
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Dawes, John
5
Dhir, Amandeep
3
Dwivedi, Abhishek
3
Kumar, Vikas
3
Park, Jungkun
3
Talwar, Shalini
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Trinh, Giang
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Baumann, Chris
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Clark, Ronald A.
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Kaushal, Vikrant
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Loureiro, Sandra Maria Correia
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Mimouni Chaabane, Aïda
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Rubio Benito, Natalia
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2
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2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
The journal of brand management : an international journal
288
Journal of business research : JBR
272
The journal of product & brand management
197
Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
European journal of marketing : EJM
68
Asia Pacific journal of marketing and logistics
46
Journal of marketing
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Marketing letters : a journal of research in marketing
41
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Journal of advertising research
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of the Academy of Marketing Science
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
International marketing review
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of global marketing
24
Journal of retailing
24
International journal of advertising : the review of marketing communications
23
Journal of international marketing
23
International journal of market research
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ECONIS (ZBW)
164
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61
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
62
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
63
Risk-reduction strategies in competitive convenience retail : how brand confusion can impact choice among existing similar alternatives
Shiu, Jerry Yuwen
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012581877
Saved in:
64
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
65
A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
Saved in:
66
What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Kumar, Sushant
;
Murphy, Mikko
;
Talwar, Shalini
;
Kaur, Puneet
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502672
Saved in:
67
What drives brand love for natural products? : the moderating role of household size
Kumar, Sushant
;
Dhir, Amandeep
;
Talwar, Shalini
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431647
Saved in:
68
What's inside matters : the impact of ingredient branding on consumers' purchasing behaviours in services
Turan, Ceyda Paydas
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665872
Saved in:
69
Women are more likely to buy unknown brands than men : the effects of gender and known versus unknown brands on purchase intentions
Karpinska-Krakowiak, Malgorzata
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012430636
Saved in:
70
Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences
Castillo-Villar, Fernando Rey
;
Villasante-Arellano, Ana …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012305165
Saved in:
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