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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Markenartikel
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Beziehungsmarketing
582
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
384
Online-Handel
384
Service quality
332
Dienstleistungsqualität
331
Brand management
286
Markenführung
286
Brand image
243
Markenimage
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219
Social web
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E-commerce
203
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167
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Viral marketing
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Virales Marketing
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Dawes, John
5
Dhir, Amandeep
3
Dwivedi, Abhishek
3
Kumar, Vikas
3
Park, Jungkun
3
Talwar, Shalini
3
Trinh, Giang
3
Baumann, Chris
2
Casidy, Riza
2
Clark, Ronald A.
2
Duan, Yongrui
2
Flynn, Leisa Reinecke
2
Goldsmith, Ronald E.
2
Hamin, Hamin
2
Hong, EunPyo
2
Huang, Zongsheng
2
Japutra, Arnold
2
Katsumata, Sotaro
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Kennedy, Rachel
2
Khan, Imran
2
Konuk, Faruk Anıl
2
Kumar, Jitender
2
Kumar, Sushant
2
Liu, Richie L.
2
Loureiro, Sandra Maria Correia
2
Mimouni Chaabane, Aïda
2
Ngo, Liem Viet
2
Paramita, Widya
2
Park, Hyejune
2
Paul, Justin
2
Prentice, Catherine
2
Quach, Sara
2
Rubio Benito, Natalia
2
Septianto, Felix
2
Shao, Wei
2
Thaichon, Park
2
Tran, Trang P.
2
Abratt, Russell
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of retailing and consumer services
The journal of brand management : an international journal
288
Journal of business research : JBR
272
The journal of product & brand management
197
Psychology & marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
European journal of marketing : EJM
68
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
41
Journal of strategic marketing
40
Journal of advertising research
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of the Academy of Marketing Science
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
International marketing review
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of global marketing
24
Journal of retailing
24
International journal of advertising : the review of marketing communications
23
Journal of international marketing
23
International journal of market research
22
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ECONIS (ZBW)
164
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71
Brand addiction in the contexts of luxury and fast-fashion brands
Mrad, Mona
;
Majdalani, Joelle
;
Cui, Charles Chi
;
El …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268863
Saved in:
72
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
73
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
74
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
75
Dynamic assortment in the presence of brand heterogeneity
Qiu, Jiaqing
;
Li, Xiangyong
;
Duan, Yongrui
;
Tian, Peng
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389862
Saved in:
76
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
77
How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei
;
Mou, Jian
;
Su, Qiulai
;
Wu, Yenchun Jim
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
Saved in:
78
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina
;
McIntyre, Charles
;
Dennis, Charles
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Saved in:
79
Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
Saved in:
80
National versus private brand : a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
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