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~isPartOf:"Journal of retailing and consumer services"
~person:"Anselmsson, Johan"
~person:"Augusto, Mário Gomes"
~person:"Tunca, Burak"
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Brand equity
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Brand image
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Anselmsson, Johan
Augusto, Mário Gomes
Tunca, Burak
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Journal of retailing and consumer services
European journal of marketing : EJM
1
International journal of economics and business research
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The journal of product & brand management
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ECONIS (ZBW)
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Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
2
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
3
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
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