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~isPartOf:"Journal of retailing and consumer services"
~person:"Gázquez-Abad, Juan Carlos"
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Consumer behaviour
2
Einzelhandel
2
Konsumentenverhalten
2
Purchase behaviour
2
Retail trade
2
Sales promotion
2
Store flyers
2
Verkaufsförderung
2
Advertising
1
Feature advertising
1
Field experiment
1
Flyer readership
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Retail promotion
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Retailer promotions
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Spain
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Spanien
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Gázquez-Abad, Juan Carlos
Prentice, Catherine
5
Mou, Jian
4
Paul, Justin
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Akram, Umair
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Das, Gopal
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Jebarajakirthy, Charles
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Söderlund, Magnus
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Lunardo, Renaud
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Martinez, Luisa M.
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Martínez-López, Francisco J.
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Mehrotra, Ankit
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Millan, Elena
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Journal of retailing and consumer services
Springer Proceedings in Business and Economics
8
SpringerLink / Bücher
4
Springer eBook Collection
2
Springer eBook Collection / Business and Management
1
Springer eBooks / Business and Management
1
Springer proceedings in business and economics
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ECONIS (ZBW)
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I read, therefore I buy? : analyzing the impact of flyer distribution and readership on
purchase
behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
2
Understanding the impact of store flyers on
purchase
behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
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