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~isPartOf:"Journal of retailing and consumer services"
~person:"Lee, Minyoung"
~person:"Scholz, Joachim"
~subject:"Einzelhandel"
~subject:"Retail trade"
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Einzelhandel
Retail trade
Beziehungsmarketing
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Brand
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Brand loyalty
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Augmented reality
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Brand image
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Markenimage
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National brand
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Retail
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Südkorea
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Lee, Minyoung
Scholz, Joachim
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Elms, Jonathan
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Fatma, Mobin
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Hollebeek, Linda D.
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Hwang, Syjung
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Islam, Jamid Ul
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
2
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
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