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~isPartOf:"Journal of retailing and consumer services"
~person:"Olbrich, Rainer"
~subject:"Brand management"
~subject:"Preisbindung"
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Olbrich, Rainer
Dawes, John
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Journal of retailing and consumer services
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
International journal of retail & distribution management
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
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The journal of product & brand management
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Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer
;
Jansen, Hans Christian
;
Hundt, Michael
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
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