Effects of pricing strategies and product quality on private label and national brand performance
Year of publication: |
January 2017
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Authors: | Olbrich, Rainer ; Jansen, Hans Christian ; Hundt, Michael |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 294-301
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Subject: | Pricing | Quality | National brand | Private label | EDLP | HiLo | Produktqualität | Product quality | Preismanagement | Pricing strategy | Handelsmarke | Store brand | Markenartikel | Brand | Markenführung | Brand management | Theorie | Theory | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Einzelhandelspreis | Retail price | Preisdifferenzierung | Price discrimination |
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