Price-quality relationships for products with and without private labels
Peter J. Boyle
| Year of publication: |
2022
|
|---|---|
| Authors: | Boyle, Peter J. |
| Published in: |
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022. - Cham : Springer International Publishing, ISBN 978-3-031-06581-1. - 2022, p. 70-73
|
| Subject: | Private label | National brand | Price | Quality | Produktqualität | Product quality | Handelsmarke | Store brand | Markenartikel | Brand | Produktdifferenzierung | Product differentiation | Preis | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-06581-1_9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013281244