Effects of pricing strategies and product quality on private label and national brand performance
Rainer Olbrich, Hans Christian Jansen, Michael Hundt
| Year of publication: |
January 2017
|
|---|---|
| Authors: | Olbrich, Rainer ; Jansen, Hans Christian ; Hundt, Michael |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 294-301
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| Subject: | Pricing | Quality | National brand | Private label | EDLP | HiLo | Produktqualität | Product quality | Preismanagement | Pricing strategy | Handelsmarke | Store brand | Markenartikel | Brand | Markenführung | Brand management | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.01.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011629330