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~isPartOf:"Journal of retailing and consumer services"
~person:"Sokolova, Karina"
~subject:"Online-Marketing"
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Journal of retailing and consumer services
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You follow fitness influencers on YouTube : but do you actually exercise? : how parasocial relationships, and watching fitness influencers, relate to intentions to exercise
Sokolova, Karina
;
Perez, Charles
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012430648
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Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina
;
Kéfi, Hajer
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
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