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~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
~subject:"Advertising effects"
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Search: subject_exact:"Virales Marketing"
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Advertising effects
Viral marketing
122
Virales Marketing
122
Consumer behaviour
102
Konsumentenverhalten
102
Beziehungsmarketing
45
Relationship marketing
45
Internet marketing
44
Online-Marketing
44
Social Web
43
Social web
43
Customer satisfaction
39
Kundenzufriedenheit
39
Online retailing
36
Online-Handel
36
Dienstleistungsqualität
25
Service quality
25
Word-of-mouth
19
Brand management
14
E-commerce
14
Electronic Commerce
14
Markenführung
14
Brand image
13
Markenimage
13
Online reviews
13
Customer integration
12
Kundenintegration
12
Brand
9
Confidence
9
Einzelhandel
9
Markenartikel
9
Retail trade
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Vertrauen
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eWOM
9
Advertising
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Beschwerdemanagement
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Complaint management
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Emotion
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8
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Septianto, Felix
2
Bambauer-Sachse, Silke
1
Chiew, Tung Moi
1
Choi, Jinyoung
1
Dwivedi, Yogesh Kumar
1
Islam, Rubina
1
Kemper, Joya A.
1
Kim, Hyojung
1
Kuang, Di
1
Ma, Baolong
1
Mangold, Sabrina
1
Mukerji, Bhasker
1
Park, Minjung
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Quach, Sara
1
Rana, Nripendra P.
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Shareef, Mahmud Akhter
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Thaichon, Park
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Wang, Hong
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Journal of retailing and consumer services
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Information systems research : ISR
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Argumenta oeconomica
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ECONIS (ZBW)
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
3
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
4
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
5
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
6
Do consumers still believe what is said in online product reviews? : a persuasion knowledge approach
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 373-381
Persistent link: https://www.econbiz.de/10009755604
Saved in:
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