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~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"Theorie"
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Advertising effects
Internet marketing
Theorie
Consumer behaviour
1,929
Konsumentenverhalten
1,929
Einzelhandel
466
Retail trade
466
Beziehungsmarketing
459
Relationship marketing
459
Online retailing
335
Online-Handel
335
Customer satisfaction
319
Kundenzufriedenheit
319
Brand management
251
Markenführung
251
Dienstleistungsqualität
230
Service quality
230
Brand image
223
Markenimage
223
Social Web
170
Social web
170
E-commerce
157
Electronic Commerce
156
Brand
150
Markenartikel
147
Online-Marketing
146
Emotion
125
Confidence
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Vertrauen
105
Viral marketing
102
Virales Marketing
102
Food retailing
101
Lebensmitteleinzelhandel
101
Innovation adoption
78
Luxury goods
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Luxusgüter
78
Distribution channel
77
Innovationsakzeptanz
77
Vertriebsweg
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242
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Septianto, Felix
7
Thaichon, Park
6
Duan, Yongrui
3
Dwivedi, Yogesh Kumar
3
Qi, Zhou
3
Quach, Sara
3
Rana, Nripendra P.
3
Abbasi, Amir Zaib
2
Agag, Gomaa
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Baumann, Chris
2
Belanche, Daniel
2
Boujena, Othman
2
Carlson, Jeffrey R.
2
Cheung, Man Lai
2
Chiew, Tung Moi
2
Dhir, Amandeep
2
Feng, Yixuan
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Gauzente, Claire
2
Hamelin, Nicolas
2
Hyun, Hyowon
2
Islam, Tahir
2
Jublee, Daniel Inbaraj
2
Junaid, Muhammad
2
Khan, Imran
2
Klaus, Philipp
2
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2
Ladhari, Riadh
2
Lei, Yueqiu
2
Leung, Wilson Ka-shing
2
Li, Bin
2
Li, Huajun
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mehrotra, Ankit
2
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Journal of retailing and consumer services
Journal of business research : JBR
339
Journal of marketing communications
161
International journal of advertising : the review of marketing communications
142
International journal of internet marketing and advertising : IJIMA
130
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
Management science : journal of the Institute for Operations Research and the Management Sciences
100
NBER working paper series
100
International journal of advertising : the quarterly review of marketing communications
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
93
Working paper / National Bureau of Economic Research, Inc.
91
Journal of promotion management : innovations in planning and applied research
89
NBER Working Paper
87
Psychology & marketing
85
The journal of product & brand management
84
International journal of hospitality management
79
Journal of promotion management : JPM
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Discussion paper / Centre for Economic Policy Research
72
Marketing letters : a journal of research in marketing
71
Journal of marketing research : JMR
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Journal of advertising research
67
Economics letters
60
International journal of industrial organization
60
SpringerLink / Bücher
58
Journal of economic psychology : research in economic psychology and behavioral economics
57
European journal of marketing : EJM
56
European journal of operational research : EJOR
55
Europäische Hochschulschriften / 5
55
Gabler Edition Wissenschaft
54
Journal of economic behavior & organization : JEBO
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
53
Journal of marketing
53
Asia Pacific journal of marketing and logistics
52
International journal of electronic marketing and retailing : IJEMR
52
Journal of internet commerce
52
International journal of consumer studies
51
Journal of advertising : official publication of the American Academy of Advertising
50
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ECONIS (ZBW)
242
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1
The transformation mechanism of fitness clubs : pricing of joint fitness courses by online platforms and well-known coaches
Zhang, Hui
;
Sun, Qi
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460776
Saved in:
2
The transformation mechanism of fitness clubs : pricing of joint fitness courses by online platforms and well-known coaches
Zhang, Hui
;
Sun, Qi
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460777
Saved in:
3
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
8
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
9
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
10
Evidence-based equilibrium analysis of two-sided market in food delivery industry
Jo, Hanseul
;
Shin, Jungwoo
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462189
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