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~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"Internet marketing"
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Advertising effects
Internet marketing
Consumer behaviour
1,929
Konsumentenverhalten
1,929
Einzelhandel
466
Retail trade
466
Beziehungsmarketing
459
Relationship marketing
459
Online retailing
335
Online-Handel
335
Customer satisfaction
319
Kundenzufriedenheit
319
Brand management
251
Markenführung
251
Dienstleistungsqualität
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Septianto, Felix
7
Thaichon, Park
6
Dwivedi, Yogesh Kumar
3
Qi, Zhou
3
Quach, Sara
3
Rana, Nripendra P.
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Baumann, Chris
2
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2
Carlson, Jeffrey R.
2
Cheung, Man Lai
2
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Duan, Yongrui
2
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2
Flavián, Marta
2
Gauzente, Claire
2
Hamelin, Nicolas
2
Hyun, Hyowon
2
Islam, Tahir
2
Jublee, Daniel Inbaraj
2
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2
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2
Ladhari, Riadh
2
Lei, Yueqiu
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Li, Bin
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Panda, Rajesh
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2
Shah, Adnan Muhammad
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2
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Journal of retailing and consumer services
Journal of business research : JBR
287
Journal of marketing communications
161
International journal of advertising : the review of marketing communications
141
International journal of internet marketing and advertising : IJIMA
130
International journal of advertising : the quarterly review of marketing communications
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of promotion management : innovations in planning and applied research
88
Journal of promotion management : JPM
74
The journal of product & brand management
73
Psychology & marketing
72
International journal of hospitality management
71
Journal of advertising research
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
International journal of electronic marketing and retailing : IJEMR
52
Journal of internet commerce
51
Asia Pacific journal of marketing and logistics
50
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Cogent business & management
48
The journal of brand management : an international journal
47
Journal of marketing research : JMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
European journal of marketing : EJM
42
Journal of marketing
41
International journal of consumer studies
40
Marketing intelligence & planning
39
Tourism management : research, policies, practice
39
Electronic commerce research
38
Young consumers : insight and ideas for responsible marketers
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of international consumer marketing
35
The journal of consumer marketing
35
Journal of current issues and research in advertising : JCIRA
34
International journal of contemporary hospitality management
33
Health marketing quarterly
32
Journal of global marketing
32
Journal of electronic commerce research : JECR
31
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ECONIS (ZBW)
195
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
8
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
9
Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng
;
Ye, Shenghong
;
Liu, Guangrui
;
Lin, Zhiheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
Saved in:
10
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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