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~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Markenführung"
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Beziehungsmarketing
Brand image
Brand management
Markenführung
Relationship marketing
47
Consumer behaviour
45
Konsumentenverhalten
45
Customer loyalty
42
Customer satisfaction
35
Kundenzufriedenheit
35
Dienstleistungsqualität
24
Service quality
24
Customer retention
22
Kundenbindung
21
Customer experience
10
Einzelhandel
10
Retail trade
10
Social Web
7
Social web
7
Customer engagement
6
Confidence
5
Customer integration
5
Kundenintegration
5
Vertrauen
5
Brand
4
Customer service
4
Customer value
4
Kundenservice
4
Markenartikel
4
Mobile communications
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Mobilkommunikation
4
Social media
4
Viral marketing
4
Virales Marketing
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E-commerce
3
Electronic Commerce
3
Food retailing
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Hotel industry
3
Hotellerie
3
Internet marketing
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English
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Molinillo, Sebastian
3
Prentice, Catherine
3
Anaya-Sánchez, Rafael
2
Bilgihan, Anil
2
El-Adly, Mohammed Ismail
2
Japutra, Arnold
2
Adam, Nawal Abdalla
1
Aguilar-Illescas, Rocío
1
Aksoy, Lerzan
1
Assarzadegan, Parisa
1
Attar, Razaz Waheeb
1
Baumann, Chris
1
Bray, Jeffery
1
Bressolles, Gregory
1
Buoye, Alexander
1
Carvajal-Trujillo, Elena
1
Chen, Rachel J. C.
1
Chen, Shu-Ching
1
Cheng, Kenny Teoh Guan
1
Chuah, Stephanie Hui-wen
1
Coelho, Pedro Simões
1
Cottingham, Michael
1
Durrieu, François
1
Eid, Riyad
1
Fang, Mingjie
1
Gao, Mengjia
1
Grunert, Klaus G.
1
Hajli, Nick
1
Hallikainen, Heli
1
Hamin, Hamin
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Hasan, Uzma
1
Hejazi, Seyed Reza
1
Hoadley, Susan
1
Hong, Zhao
1
Huang, Lin
1
Huang, Shanshan
1
Hubert, Marco
1
Hwang, Jinsoo
1
Hyun, Hyowon
1
Irwan Adi Ekaputra
1
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Journal of retailing and consumer services
Journal of business research : JBR
25
Journal of hospitality marketing & management
16
The service industries journal
16
Cogent business & management
13
International journal of contemporary hospitality management
13
International journal of hospitality management
12
The TQM journal : the international review of organizational improvement
11
The international journal of bank marketing : IJBM
11
Journal of the Academy of Marketing Science
10
Services marketing quarterly
10
Asia Pacific journal of marketing and logistics
9
The journal of services marketing
9
Journal of strategic marketing
8
Service business
8
International journal of electronic customer relationship management : IJECRM
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of financial services marketing
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Australasian marketing journal
6
How to succeed in the digital age : strategies from 17 top managers
6
International journal of quality & reliability management
6
International journal of quality and service sciences
6
International journal of services and operations management : IJSOM
6
Journal of Islamic marketing
6
Journal of marketing analytics : JMA
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of retailing
6
Journal of service management
6
Journal of service theory and practice : JSTP
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Tourism management : research, policies, practice
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
African journal of business and economic research : AJBER
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business excellence
5
International journal of business excellence : IJBEX
5
Inventi impact: retailing & consumer services
5
Journal for global business advancement : JGBA
5
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ECONIS (ZBW)
47
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1
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
2
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
Saved in:
3
CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty
Min, Jihye
;
Kim, Jiyoung
;
Yang, Kiseol
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014253482
Saved in:
4
New generation commerce : the rise of live commerce (L-commerce)
Yun, Jeewoo
;
Lee, Don
;
Cottingham, Michael
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014363982
Saved in:
5
Green cooperation in last-mile logistics and consumer loyalty : an empirical analysis of a theoretical framework
Yang, Hye-jeong
;
Fang, Mingjie
;
Yao, Jinge
;
Su, Miao
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303137
Saved in:
6
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
7
Examining consumer experience in using m-banking apps : a study of its antecedents and outcomes
Shahid, Shadma
;
Islam, Jamid Ul
;
Malik, Shehla
;
Hasan, Uzma
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169561
Saved in:
8
The customer retail app experience : implications for customer loyalty
Molinillo, Sebastian
;
Aguilar-Illescas, Rocío
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169647
Saved in:
9
The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.
;
Prentice, Catherine
;
Moyle, Brent
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
Saved in:
10
Contactless but loyal customers : the roles of anxiety and sociability in the hotel service context
Li, Mingfei
;
Huang, Shanshan
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209687
Saved in:
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