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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
~subject:"Internationales Marketing"
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Brand management
Internationales Marketing
Consumer behaviour
226
Konsumentenverhalten
226
Internet marketing
182
Online-Marketing
182
Social Web
99
Social web
99
Advertising effects
85
Werbewirkung
85
Online retailing
76
Online-Handel
76
Advertising
62
Beziehungsmarketing
59
Relationship marketing
59
Markenführung
58
Werbung
57
Viral marketing
49
Virales Marketing
49
Brand image
45
Markenimage
45
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44
Electronic Commerce
44
Einzelhandel
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41
Social media
33
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Baumann, Chris
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
Journal of business research : JBR
230
International marketing review
136
Journal of global marketing
123
Journal of international marketing
123
The journal of brand management : an international journal
88
The journal of product & brand management
88
SpringerLink / Bücher
75
Journal of marketing communications
66
International journal of internet marketing and advertising : IJIMA
56
International journal of advertising : the quarterly review of marketing communications
53
International journal of advertising : the review of marketing communications
53
Journal of promotion management : JPM
53
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of advertising research
46
Asia Pacific journal of marketing and logistics
44
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
44
European journal of marketing : EJM
43
Journal of international consumer marketing
43
Journal of promotion management : innovations in planning and applied research
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Psychology & marketing
38
Advances in international marketing
37
Marketing intelligence & planning
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Europäische Hochschulschriften / 5
33
Journal of marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of strategic marketing
30
Journal of the Academy of Marketing Science
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Springer eBook Collection
30
Journal of marketing management : MM
29
Business horizons
27
Journal of euromarketing
27
Handbook of research in international marketing
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Management international review : mir ; journal of international business
24
Cogent business & management
21
International journal of hospitality management
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ECONIS (ZBW)
60
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advertising
featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
2
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
6
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
7
When retailers and manufacturers advertise together : examining the effect of co-operative
advertising
on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
8
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
9
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
10
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
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