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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
~subject:"Kundenwert"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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Brand management
Kundenwert
Markenführung
Beziehungsmarketing
582
Relationship marketing
582
Consumer behaviour
459
Konsumentenverhalten
459
Customer satisfaction
256
Kundenzufriedenheit
256
Dienstleistungsqualität
180
Service quality
180
Einzelhandel
176
Retail trade
176
Online retailing
88
Online-Handel
88
Brand image
68
Markenimage
68
Social Web
64
Social web
64
Brand
58
Confidence
58
Vertrauen
58
Customer integration
57
Kundenintegration
57
Markenartikel
57
Internet marketing
53
Online-Marketing
53
Customer experience
47
E-commerce
46
Electronic Commerce
46
Viral marketing
45
Virales Marketing
45
Customer loyalty
41
Emotion
38
Customer service
36
Satisfaction
36
Kundenservice
35
Loyalty
35
Trust
33
Customer engagement
32
Brand loyalty
31
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130
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Khan, Imran
4
Lombart, Cindy
4
Carlson, Jamie
3
Hollebeek, Linda D.
3
Loureiro, Sandra Maria Correia
3
Prentice, Catherine
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Burt, Steven
2
Das, Gopal
2
Dawes, John
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
Han, Heesup
2
Islam, Jamid Ul
2
Itani, Omar S.
2
Kumar, Jitender
2
Kumar, Vikas
2
Liébana-Cabanillas, Francisco
2
Louis, Didier
2
Molinillo, Sebastian
2
Mortimer, Gary
2
Park, Hyejune
2
Park, Jungkun
2
Rahman, Mohammad M.
2
Rana, Nripendra P.
2
Rintamäki, Timo
2
Rubio Benito, Natalia
2
Trinh, Giang
2
Voola, Ranjit
2
Wästlund, Erik
2
Abbes, Intissar
1
Ackermann, Claire-Lise
1
Adam, Nawal Abdalla
1
Aguilar-Illescas, Rocío
1
Ahmad, Anees
1
Ahmadi, Hormoz
1
Ahrholdt, Dennis C.
1
Anaya-Sánchez, Rafael
1
Andersson, Pernille K.
1
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
175
The journal of product & brand management
101
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
75
International journal of hospitality management
58
SpringerLink / Bücher
47
Journal of strategic marketing
34
Cogent business & management
31
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing
28
Journal of the Academy of Marketing Science
28
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
26
The journal of services marketing
26
European journal of marketing : EJM
25
The journal of business & industrial marketing
25
Journal of service management
24
The service industries journal
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Business horizons
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of travel and tourism marketing
20
Journal of marketing analytics : JMA
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Tourism management : research, policies, practice
18
Gabler Edition Wissenschaft
17
Journal of marketing management : MM
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The international journal of bank marketing : IJBM
15
Handbook of research on customer equity in marketing
14
Journal of marketing communications
14
Journal of marketing research : JMR
14
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ECONIS (ZBW)
130
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
From redesign to revenue : measuring the effects of servicescape remodeling on customer lifetime value
Valentini, Tony
;
Roederer, Claire
;
Castéran, Herbert
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462312
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Do supermarkets' emails have any value for their customers? : the effect of emails' content and interestingness on customers' attitude and engagement
Rodriguez, Virginie
;
Sangle-Ferriere, Marion
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371703
Saved in:
6
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
7
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
8
Understanding the usability of retail fashion brand chatbots : evidence from customer expectations and experiences
Aslam, Usman
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364467
Saved in:
9
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
10
Estimating travellers' value when purchasing auxiliary services in the airline industry based on the RFM model
Chen, Yanhong
;
Liu, Luning
;
Dequan, Zheng
;
Li, Bin
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364543
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