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~isPartOf:"Journal of revenue and pricing management"
~person:"Robbert, Thomas"
~person:"Sundararajan, Ramasubramanian"
~subject:"Preisdifferenzierung"
~subject:"Pricing strategy"
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Preisdifferenzierung
Pricing strategy
Bundling strategy
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Consumer behaviour
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Leistungsbündel
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Price discrimination
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Add-on pricing
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Price bundling
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Price transparency
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Relationship marketing
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Revenue management
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Revenue-Management
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Theorie
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customer-centric retailing
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price testing
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product bundling
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revenue management
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Robbert, Thomas
Sundararajan, Ramasubramanian
Roth, Stefan
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Journal of revenue and pricing management
The journal of product & brand management
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The importance of transparency signals in à la carte pricing
Robbert, Thomas
;
Roth, Stefan
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011875194
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2
Constructing bundled offers for airline customer
Madireddy, Manini
;
Sundararajan, Ramasubramanian
; …
- In:
Journal of revenue and pricing management
16
(
2017
)
6
,
pp. 532-552
Persistent link: https://www.econbiz.de/10011854170
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