The importance of transparency signals in à la carte pricing
Thomas Robbert, Stefan Roth
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Robbert, Thomas ; Roth, Stefan |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 1, p. 32-40
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| Subject: | À la carte pricing | Customized services | Partitioned pricing | Price transparency | Add-on pricing | Price bundling | Drip pricing | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Preiswettbewerb | Price competition | Preis | Price | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-017-0128-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875194