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~isPartOf:"Journal of revenue and pricing management"
~person:"Roth, Stefan"
~person:"Sundararajan, Ramasubramanian"
~subject:"Preisdifferenzierung"
~subject:"price testing"
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Preisdifferenzierung
price testing
Bundling strategy
3
Consumer behaviour
3
Konsumentenverhalten
3
Leistungsbündel
3
Preismanagement
3
Pricing strategy
3
Beziehungsmarketing
2
Price discrimination
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Relationship marketing
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Add-on pricing
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Airline
1
Betriebliche Wertschöpfung
1
Customer integration
1
Customer value
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Customized services
1
Drip pricing
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Einzelhandel
1
Fluggesellschaft
1
Kundenintegration
1
Kundenwert
1
Lieferantenmanagement
1
Partitioned pricing
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Preis
1
Preiswettbewerb
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Price
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Price bundling
1
Price competition
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Price transparency
1
Retail trade
1
Revenue management
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Revenue-Management
1
Supplier relationship management
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Theorie
1
Theory
1
Value creation
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customer solutions
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customer-centric retailing
1
pay-per-use
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Roth, Stefan
Sundararajan, Ramasubramanian
Doreswamy, Goda
1
Karwan, Mark H.
1
Macário, Rosário
1
Madireddy, Manini
1
Mital, Amod
1
Murray, Chase
1
Nia, Meisam Hejazi
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Raj, Ritwik
1
Robbert, Thomas
1
Schubert, Daniel
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Journal of revenue and pricing management
Neue betriebswirtschaftliche Forschung : Nbf
1
Pricing-Forschung in Deutschland
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product & brand management
1
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ECONIS (ZBW)
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The importance of transparency signals in à la carte pricing
Robbert, Thomas
;
Roth, Stefan
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011875194
Saved in:
2
Constructing bundled offers for airline customer
Madireddy, Manini
;
Sundararajan, Ramasubramanian
; …
- In:
Journal of revenue and pricing management
16
(
2017
)
6
,
pp. 532-552
Persistent link: https://www.econbiz.de/10011854170
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