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~isPartOf:"Sportökonomie"
~isPartOf:"The journal of brand management : an international journal"
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Marketing cooperation
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Journal of rural cooperation
Sportökonomie
The journal of brand management : an international journal
Regionale Vermarktungssysteme in der Land-, Ernährungs- und Forstwirtschaft : Chancen, Probleme und Bewertung
6
SpringerLink / Bücher
6
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Gabler Edition Wissenschaft
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Hamburger Schriften zur Marketingforschung
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Organised retailing and agri-business : implications of new supply chains on the Indian farm economy
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Working paper / International University in Germany, School of Business Administration
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Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
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Collaborations et réseaux : approches transversales en management
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Driving traffic and customer activity through affiliate marketing
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ERIM report series research in management
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Europäische Hochschulschriften / 5
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Freiberger Arbeitspapiere
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Hohenheimer agrarökonomische Arbeitsberichte
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Information - Organisation - Produktion
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Innovative Konzepte für das Marketing von Agrarprodukten und Nahrungsmitteln
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International journal of industrial organization
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International journal of technology marketing : IJTMkt
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Journal of business research : JBR
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
2
Market behavior of agricultural cooperatives
2
Marketing : ZFP ; journal of research and management
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Neue betriebswirtschaftliche Forschung : Nbf
2
Psychology & marketing
2
Research papers from the Chair of Marketing
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Schriften der Wissenschaftlichen Hochschule Lahr
2
Schriften zum Medien- und Informationsrecht
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Schriften zur Rundfunkökonomie
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Schriften zur Wirtschaftstheorie und Wirtschaftspolitik
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Sport und Medien : Rundfunkfreiheit, Wettbewerb und wirtschaftliche Verwertungsinteressen
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ECONIS (ZBW)
18
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
3
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
4
Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Besharat, Ali
;
Langan, Ryan
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10010252620
Saved in:
5
Ethical brands at long last? : or "too much too little too late" as the song says
Thompson, Marjorie Ellis
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 263-266
Persistent link: https://www.econbiz.de/10009703652
Saved in:
6
The future of sustainability-driven partnerships and a new role for brand strategy
Hicks, Cheryl D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 255-262
Persistent link: https://www.econbiz.de/10009703653
Saved in:
7
Brand partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Reeves, Martha
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10009703655
Saved in:
8
The brand that gave birth to a movement : the Born HIV Free campaign
Gonzalez, Claudia
;
Bogen, Jeremy
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 232-240
Persistent link: https://www.econbiz.de/10009703656
Saved in:
9
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
10
Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth
;
Kwon, Wi-suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
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