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~isPartOf:"Journal of service management"
~subject:"Advertising effects"
~subject:"Service quality"
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Advertising effects
Service quality
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Viral marketing
12
Virales Marketing
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Consumer behaviour
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Konsumentenverhalten
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Customer satisfaction
6
Kundenzufriedenheit
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5
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Al-Jabri, Ibrahim M.
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Christ-Brendemühl, Sonja
1
Dens, Nathalie
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Fisk, Raymond P.
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Harris, Lloyd C.
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Kunz, Werner H.
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Leroi-Werelds, Sara
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Journal of service management
Journal of business research : JBR
105
Journal of retailing and consumer services
69
International journal of hospitality management
51
International journal of internet marketing and advertising : IJIMA
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing communications
37
Tourism management : research, policies, practice
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
Information systems research : ISR
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Journal of hospitality marketing & management
27
Journal of travel and tourism marketing
27
Journal of management information systems : JMIS
26
International journal of advertising : the review of marketing communications
25
International journal of contemporary hospitality management
25
Psychology & marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
International journal of advertising : the quarterly review of marketing communications
21
Journal of electronic commerce research : JECR
20
Journal of marketing
20
Electronic commerce research
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of advertising research
19
Journal of promotion management : innovations in planning and applied research
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of marketing management : MM
18
The journal of product & brand management
18
The journal of services marketing
18
European journal of marketing : EJM
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Technological forecasting & social change : an international journal
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of internet commerce
15
Journal of marketing research : JMR
15
Cogent business & management
14
International journal of consumer studies
14
Business horizons
13
International journal of business information systems : IJBIS
13
Journal of the Academy of Marketing Science
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
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ECONIS (ZBW)
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1
Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of service management
33
(
2022
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
Saved in:
2
The impact of customer value types on customer outcomes for different retail formats
Willems, Kim
;
Leroi-Werelds, Sara
;
Swinnen, Gilbert
- In:
Journal of service management
27
(
2016
)
4
,
pp. 591-618
Persistent link: https://www.econbiz.de/10011563715
Saved in:
3
Exposing Pinocchio customers : investigating exaggerated service stories
Harris, Lloyd C.
;
Fisk, Raymond P.
;
Sysalova, Hana
- In:
Journal of service management
27
(
2016
)
2
,
pp. 63-90
Persistent link: https://www.econbiz.de/10011564667
Saved in:
4
Understanding the usage of global social networking sites by Arabs through the lens of uses and gratifications theory
Al-Jabri, Ibrahim M.
;
Sohail, M. Sadiq
;
Ndubisi, Nelson Oly
- In:
Journal of service management
26
(
2015
)
4
,
pp. 662-680
Persistent link: https://www.econbiz.de/10011416774
Saved in:
5
"We(b)care" : how review set balance moderates the appropriate response strategy to negative online reviews
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Purnawirawan, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 486-515
Persistent link: https://www.econbiz.de/10011389108
Saved in:
6
Creators, multipliers, and lurkers : who contributes and who benefits at online review sites
Munzel, Andreas
;
Kunz, Werner H.
- In:
Journal of service management
25
(
2014
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10010260110
Saved in:
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