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~isPartOf:"Journal of service management"
~subject:"Brand image"
~subject:"Soziale Beziehungen"
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Search: subject_exact:"Kundennähe"
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Brand image
Soziale Beziehungen
Beziehungsmarketing
106
Relationship marketing
106
Consumer behaviour
55
Konsumentenverhalten
55
Customer satisfaction
40
Kundenzufriedenheit
40
Dienstleistungsqualität
37
Service quality
37
Customer integration
26
Kundenintegration
26
Services
15
Social Web
15
Social web
15
Betriebliche Wertschöpfung
14
Dienstleistung
14
Value creation
14
Customer experience
13
Dienstleistungssektor
13
Service industry
13
Brand management
12
Customer value
12
Kundenwert
12
Markenführung
12
Brand
8
Dienstleistungsmarketing
8
Markenimage
8
Services marketing
8
Co-creation
7
Confidence
7
Markenartikel
7
Social relations
7
Vertrauen
7
Customer loyalty
6
Customer service
6
Dienstleistungsmanagement
6
Einzelhandel
6
Emotion
6
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Ahuvia, Aaron
1
Bouquiaux, Lucille
1
Brown, Stephen
1
Calder, Bobby J.
1
Cooper, Danielle
1
Hammedi, Wafa
1
Hammerschmidt, Maik
1
Hancock, Tyler
1
Heere, Bob
1
Heinonen, Kristina
1
Hsieh, Chia-chuan
1
Izberk-Bilgin, Elif
1
Jakic, Ana
1
Kandampully, Jay
1
King, Ceridwyn
1
Lee, Kyungwon
1
Lin, Jiun-sheng Chris
1
Lock, Daniel
1
Martins, Carla Sofia
1
Meyer, Anton
1
Patrício, Lia
1
Pentina, Iryna
1
So, Kevin Kam Fung
1
Strandvik, Tore Martin
1
Tsiotsou, Rodoula H.
1
Wagner, Maximilian Oskar
1
Wang, Ying
1
Weiger, Welf H.
1
Wetzel, Hauke
1
Xie, Tianling
1
Zhang, Ting Ting Christina
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Journal of service management
Journal of business research : JBR
120
The journal of product & brand management
78
Journal of retailing and consumer services
73
The journal of brand management : an international journal
65
International journal of hospitality management
45
Asia Pacific journal of marketing and logistics
32
Journal of travel and tourism marketing
29
Cogent business & management
27
Industrial marketing management : the international journal for industrial and high-tech firms
27
Psychology & marketing
26
International journal of contemporary hospitality management
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
18
Journal of strategic marketing
18
Marketing intelligence & planning
18
Tourism management : research, policies, practice
17
Journal of marketing management : MM
15
The journal of services marketing
15
Journal of promotion management : innovations in planning and applied research
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of the Academy of Marketing Science
12
Technological forecasting & social change : an international journal
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
SpringerLink / Bücher
11
The journal of business & industrial marketing
11
European journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of business ethics : JOBE
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Global business review
9
Journal of service theory and practice : JSTP
9
The journal of consumer marketing
9
International journal of electronic marketing and retailing : IJEMR
8
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ECONIS (ZBW)
13
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1
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13
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Friend, mentor, lover : does chatbot engagement lead to psychological dependence?
Xie, Tianling
;
Pentina, Iryna
;
Hancock, Tyler
- In:
Journal of service management
34
(
2023
)
4
,
pp. 806-828
Persistent link: https://www.econbiz.de/10014338206
Saved in:
3
Figures in the carpet of branding
Brown, Stephen
- In:
Journal of service management
33
(
2022
)
3
,
pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
Saved in:
4
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
5
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
6
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
7
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
Saved in:
8
The social aspects of consumption as predictors of consumer loyalty : online vs offline services
Tsiotsou, Rodoula H.
- In:
Journal of service management
27
(
2016
)
2
,
pp. 91-116
Persistent link: https://www.econbiz.de/10011564668
Saved in:
9
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Wang, Ying
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
10
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
1
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