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~isPartOf:"Journal of service management"
~subject:"Interaktive Medien"
~subject:"Konsumentenverhalten"
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Interaktive Medien
Konsumentenverhalten
Interactive media
3
Beziehungsmarketing
2
Relationship marketing
2
Causal attribution
1
Colombia
1
Comparison
1
Consumer attitudes
1
Consumer behaviour
1
Customer integration
1
Customer satisfaction
1
Customer-employee interaction
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
1
Fernsehprogramm
1
Grounded Theory
1
Grounded theory
1
Innovation adoption
1
Innovationsakzeptanz
1
Interaction environment
1
Kolumbien
1
Kundenintegration
1
Kundenzufriedenheit
1
Mobile communications
1
Mobilkommunikation
1
Multimedia
1
Positive and negative interactional service experience
1
Product design
1
Produktgestaltung
1
Service management
1
Service quality
1
Spain
1
Spanien
1
Television programme
1
Verbrauchereinstellung
1
Vergleich
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English
3
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Albrecht, Carmen-Maria
1
Bornemann, Torsten
1
Fisk, Raymond P.
1
Hattula, Stefan
1
Hoyer, Wayne D.
1
Nunes, Nuno Jardim
1
Nóbrega, Leonel
1
Patrício, Lia
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
1
Tavera-Mesías, Juan Fernando
1
Teixeira, Jorge Grenha
1
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Journal of service management
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
SpringerLink / Bücher
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of business research : JBR
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Journal of management information systems : JMIS
3
Journal of marketing communications
3
Kom / Kommission der Europäischen Gemeinschaften
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
DUV / Wirtschaftswissenschaft
2
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
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ECONIS (ZBW)
3
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1
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
2
Customer experience modeling : from customer experience to service design
Teixeira, Jorge Grenha
;
Patrício, Lia
;
Nunes, Nuno Jardim
- In:
Journal of service management
23
(
2012
)
3
,
pp. 362-376
Persistent link: https://www.econbiz.de/10009619158
Saved in:
3
A comparative study of mobile messaging services acceptance to participate in television programmes
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
;
Tavera-Mesías, …
- In:
Journal of service management
21
(
2010
)
1
,
pp. 69-102
Persistent link: https://www.econbiz.de/10003964396
Saved in:
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