Customer experience modeling : from customer experience to service design
Jorge Teixeira; Lia Patrício; Nuno J. Nunes and Leonel Nóbrega; Raymond P. Fisk ...
| Year of publication: |
2012
|
|---|---|
| Authors: | Teixeira, Jorge Grenha ; Patrício, Lia ; Nunes, Nuno Jardim ; Nóbrega, Leonel ; Fisk, Raymond P. |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 23.2012, 3, p. 362-376
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Produktgestaltung | Product design | Interaktive Medien | Interactive media | Multimedia | Dienstleistungsmanagement | Service management | Grounded Theory | Grounded theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009619158